Monday, June 27, 2016

Social Networking Sites

While I find social media to be very helpful for maintaining relationships with friends and family, it's also beneficial in the business world. Here are brief descriptions on Facebook, Twitter, LinkedIn, and Instagram along with my personal thoughts on how they differ for both personal and professional use:

- Facebook allows users to create a user profile, add other users as "friends", exchange messages, post status updates and photos, share videos, use various apps, and receive notifications when others update their profiles. This new media site is a favorite for people that like to connect with friends and family regardless of their location. That said, businesses use it too. No character limitations here! You can also go "live" by taking video footage in real time.

- Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but those who are unregistered can only read them. The same thing that makes it unique, is the same thing that deters people from using it.... the character limit. Twitter is very popular among celebrities and businesses. Sometimes it can be seen has one-way communication if you don't have a vibrant following.

- LinkedIn is the world's largest professional networking site. I personally like to use it as my virtual professional Rolodex and it's a great tool for job hunting.

- Instagram has one of the most dominating social media services, it’s also become one of the most popular websites in the world. Its highly visual as it's best known for allowing users to posting photos and vides with brief commentary. Increasingly, entrepreneurs use this site to sell products. Advertising is also becoming very popular.

Other social media sites include Snapchat, kik, YouTube, Flipboard, and Pinterest.

1 comment:

  1. Hi Steven,

    I agree with your post “social media to be very helpful for maintaining relationships with friends and family, it's also beneficial in the business world.” Most businesses are using social media for marketing. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong plan and presence on the web is the key to tap into their interest. I see a lot of social media marketing in Facebook, Instagram and Twitter. Between the three I think Instagram has stronger social media marketing. I also agree with your Facebook description: This new media site is a favorite for people that like to connect with friends and family regardless of their location. I use Facebook to connect with friends and family too!!!

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